Online store platform
Your own store, run properly.
For Indian merchants who have outgrown a basic store builder. We run the catalogue, payments, shipping and the admin, and build the parts unique to your business.
One order from start to finish, illustrated: a kurta is added to the cart, paid by UPI, packed and labelled, picked up by a courier rider, delivered to a home in Pune, and later reordered by the same buyer. Sample data.
- ₹25,000 a year
- Growth plan, managed, plus GST
- Up to 5,000 products
- On Growth; unlimited on Enterprise
- UPI, cards and COD
- Through the gateway you choose
- Pay after you accept
- Custom work at INR 199 an hour
A moving band of sample orders from Indian cities, with the item, amount, payment method and status. The orders are made up.
Where merchants get stuck
Too big for a template. Too sensible for a rebuild.
We meet the same three problems again and again with growing Indian stores.
The builder hits a wall
A Surat saree wholesaler has 3,000 designs, most in four to six colours. The store builder's variant limit and app fees start costing more than the store earns.
Custom quotes are huge
The alternative on offer is a ground up build, months of work and a large cheque, for a store that is mostly the same as everyone else's.
Nobody runs it after launch
Whoever built it moves on. Updates stop, a plugin breaks the checkout during the festive sale, and there is no one to call.
Features
Eight areas, one admin.
What works on day one in each area, and what we build for you when the business needs more.
Behind every order
The work your team does every day.
Paid, packed, labelled and handed to the courier. Each step is recorded against the order, and the buyer is told as it happens.
10:01
11:20
11:32
16:05A tour of the admin
The store your team will run.
Storefront
A store on your own domain that reads well on a phone and gets found in search.
Your shop opens on a theme that works on mobile, with your products, categories and search fields set up from the admin. If the design needs to look exactly like your brand, our team builds that for you.
ShopenUpTheme settingsAKTheme settings
- Theme
- Mobile classic
- Domain
- shop.example.in
- Primary colour
- Indigo
- Menu items
- 6
- Last published
- 14 Mar 2026
- Theme chosen
- Logo and colours set
- Domain connected
- Custom sections built
Representative screen with sample data. Client screens stay private. Catalogue and inventory
Products, variants and stock counts kept in one place you can trust.
List as many products as you sell, with size, colour and other variants, and track stock for each one. Stock that sits in more than one godown can be handled too, as a module we build for you.
ShopenUpProduct: Georgette saree 4127AKProduct: Georgette saree 4127
- Category
- Georgette sarees
- Variants
- 5 colours
- Price per piece
- ₹1,250
- Total stock
- 164 pieces
- Tags
- Festive, 2026
- Product created
- Variants added
- Opening stock entered
- Photos for all colours
Representative screen with sample data. Client screens stay private. Orders and fulfilment
Every order in one list, from payment to doorstep, with the buyer kept informed.
Orders from the store land in one admin list with their payment, items and shipping status. You can ship part of an order now and the rest later, and buyers get an update at each step.
ShopenUpOrder #10470AKOrder #10470
- Customer
- Ravi Kulkarni
- City
- Mysuru
- Payment
- Paid online
- Order value
- ₹1,347
- Shipments
- 1 of 2 shipped
- Placed on
- 9 Jun 2026
- Order confirmed
- Shipment 1 dispatched
- Shipment 1 delivered
- Shipment 2 dispatched
Representative screen with sample data. Client screens stay private. Payments and checkout
Take payment through the gateway you choose, or by bank transfer and cash on delivery.
Checkout connects to the payment gateway you choose and also accepts manual payments such as bank transfer or cash on delivery. Simple discounts and price changes are set from the admin, and anything more involved is built to your rules.
ShopenUpPayments this monthAKPayments this month
Collected
₹4.2 lakh
Awaiting confirmation
₹36,400
Orders with a coupon
18%
COD share
22%
- UPI54
- Card16
- Bank transfer8
- COD22
Representative screen with sample data. Client screens stay private. Shipping
Set delivery charges, print labels and hand parcels to couriers through one admin.
Set up simple shipping methods and charges, print labels from the order and book couriers through third party shipping services. Live rates by weight and pincode, and shipping from more than one location, are built for you.
ShopenUpShipping method: StandardAKShipping method: Standard
- Type
- Flat rate
- Charge
- ₹149
- Shown to
- All buyers
- Zones
- All India
- Updated
- 18 Sep 2026
- Method created
- Shown at checkout
- Shipping service linked
- Live rates by pincode
Representative screen with sample data. Client screens stay private.
Storefront and checkout
A storefront that sells, a checkout that pays.
Products with their sizes, colours and stock. UPI, cards and cash on delivery through the gateway you choose, with every payment recorded against its order.
- Variantssize, colour, pack size
- CheckoutUPI, cards, COD, bank transfer
- Stockdrops the moment it is paid
An illustrated storefront with four products. A product is added to the cart, paid by UPI, the order prints as a receipt and the stock count goes down by one. Sample data.
One stock count
Storefront, Instagram link, WhatsApp and dealers, one count.
An order anywhere takes the unit off everywhere, so you stop selling the last kurta twice.
Order #4870 on the storefront, 1 unit
−1
Cash on delivery
Where a COD parcel can go, and what each path costs.
Confirm the order, act fast on a failed attempt, and most of the cost of return to origin is avoided. The RTO loss calculator puts a figure on yours.
Order #4863, cash on delivery
In progressConfirmed on WhatsApp, shipped, cash collected at the door, then remitted by the courier against the order.
1/5
Native or custom
We tell you which column it is in, before you sign.
Subscriptions, dealer price lists, multi warehouse stock and ERP sync are real needs. On ShopenUp they are built for you as custom modules, priced in hours.
Day one
- Variants and stock
- Orders and partial fulfilment
- Gateway and COD
- Shipping labels
- API and webhooks
Built for you
- Subscriptions
- Dealer price lists
- Multi warehouse
- Tally or ERP sync
- Loyalty and referrals
Industries
Six trades, six sets of details.
Sizes for fashion, serials for electronics, slots for grocery, dealers for FMCG.
How it works
From first call to a running store.
- Step 1First callYour catalogue, your orders, and whether ShopenUp fits.
- Step 2Setup and migrationProducts, customers and past orders brought across.
- Step 3Custom workScoped in writing, in hours.
- Step 4Launch and runRedirects in place, and our team runs the store.
Free tools
Put your own numbers on the decision.
Each tool uses only what you enter. Send yourself the result if it helps.
The film
ShopenUp in a little over two minutes.
A short film about the store, the admin and how we work with merchants.
Pricing
₹25,000 a year for a managed store. Custom work when you need it.
Growth covers up to 5,000 products. Enterprise is priced on custom terms. Custom modules are built on 2good.dev terms and paid after you accept them.
A project we built on ShopenUp
A B2B ordering portal for a Gujarat FMCG distributor: dealers place orders, see their credit and track dispatch, with dealer price lists, schemes, GST invoices and a Tally sync.
B2B and distributorsResources
Practical reading for store owners.
Questions
What merchants ask us first.
What is ShopenUp?
An online store platform for Indian merchants who have outgrown a basic store builder. The common parts work on day one and are managed for you; the parts unique to your business are built by the Code Colonies technology team.
Who should not use it?
If you sell a few dozen products with simple orders, a basic store builder is cheaper and quicker, and we will tell you so.
How much does it cost?
Growth is ₹25,000 a year plus GST for a managed store with up to 5,000 products. Enterprise is priced on custom terms. Custom work is paid after you accept it.
Can you move our existing store?
Yes. Products, customers and past orders come across, and old URLs are redirected so search traffic follows you.
See the store running with your own products.
Send a few products and your trickiest order. The demo shows them in the admin and on a storefront, with a plain list of native and custom parts.